Communicycle is a non-profit bicycle co-op located in Chamblee, GA in northeast metro Atlanta. Communicycle serves people by providing free bicycle maintenance services and education, an earn-a-bike program, youth mentoring, and mobile shop services. Follow the link below to learn about Communicycle, their mission and their partnership with Church Graphics.org.
ChurchGraphics.org
6839 Lockridge Dr.
Atlanta, GA 30360
404-368-5470
Churchwide Branding Framework: Fellowship Bible Church
The Client
Fellowship Bible Church
The Need
The communications department at Fellowship Bible Church (FBC), a large, multifaceted ministry, came to Church Graphics.org with a problem. As their ministry is always expanding at a rapid rate, each department of the church needed a growing amount of advertising and collateral materials, putting a multiplicative amount of pressure on the competent but small communications staff members. Because of the sheer volume of materials needed, many departments were turning to quick, homemade solutions filled with clip-art, color schemes, and an array of fonts that were mostly well outside of the FBC visual schema plans. The result was a carnival of collateral materials lining the hallways and placed on every flat surface, each competing for attention with the ones next to it. Church Graphics.org was hired to create and implement a series of versatile, flexible department-level templates that all related to each other and identified with the church-wide brand and aesthetic plan.
The Strategy
Church Graphics.org worked closely with the communications department at FBC to develop a two-pronged strategy related to template production. The first prong was to create flexible digital artwork frames that can accept graphical content while still holding ties to the church-wide graphic design schema. The second prong was to produce printed versions of these templates, to which the staff of each department could add simple text and still end up with an attractive collateral that fit within the style guides of the church. A prevalent goal of the template process was to create a balance of form and function, versatility and consistency, and department identity and church-wide identity.
The Solution
FBC’s church-wide visual scheme focuses largely on a lead color of rich black. Together with the communications staff, Church Graphics.org composed a philosophical approach of individual color schemes representing each department. Rich black is printed through a combination of all the process inks, so it was fitting to represent the different departments with specific color palettes. Each palette was expressed in a similar layout of tabloid, letter, and letter-half sized templates. Each included a new departmental logo donned with the appropriate color scheme, and present on each is the standard church-wide logo and contact information. These files were created in layers to easily import pdf files, photoshop files, or any other graphical images necessary to make pleasing collateral materials digitally. In addition, the three sizes of each template were printed and distributed to their respective department for effortless creation of attractive promotional materials that maintain the integrity of FBC’s visual system.
The first concept, shown in tabloid size.
1. The empty template
2. The template with simple text
3. The template with placed source graphics
A selection of the final templates.
1. "Big Church" Tabloid Template, for church-wide communication
2. "Adult Ministries" Tabloid Template
3. "Children's Tabloid Template
